Jen Ares-Cruz
Personal Trainer – Running Coach
After a decade in the corporate world, Jen knew something had to change. What began as a personal outlet—running, lifting, and movement—soon became a career driven by purpose. Now, with more than 15 years in the fitness industry, she helps clients reconnect with their physical potential through progressive strength training that builds resilience and lasting results.
Many of her clients come from high-pressure careers themselves, and Jen understands how overwhelming that life can be. After ten years in marketing, she knows firsthand how stress and burnout can affect both mental and physical health. That’s why she centers her coaching on strength, giving people a way to reset, restore energy, and reduce stress while getting stronger in the process.
Her approach starts with strength as the foundation. By prioritizing strength, clients move smarter, train consistently, and build the kind of resilience that lasts. You won’t find extreme workouts or cookie-cutter plans here—just purposeful training that helps clients feel stronger in every area of life.
Certifications:
- NASM-CES – National Academy of Sports Medicine – Corrective Exercise Specialist
- RKC II – Russian Kettlebell Challenge – Level 2 Instructor
- PCC – Progressive Calisthenics Certification
- RRCA – Road Runners Club of America – Certified Running Coach
- TRX – TRX Suspension Training Certification
- ITT Pilates – ITT Comprehensive Pilates Instructor
Training Style & Focus
Jen’s primary focus is strength. She combines kettlebell training, functional movement, and Pilates-style cueing to help clients get stronger and move better. She doesn’t believe in exhausting clients just for the sake of intensity—progress is built through structured strength work, with adjustments made as needed to match each client’s readiness on a given day.
Her sessions often draw from kettlebells, corrective exercise, and bodyweight progressions. Clients improve their movement patterns, manage stress through exercise, and develop habits that support long-term results. Whether someone is coming back to fitness or training for a marathon, Jen customizes the process to fit their goals and lifestyle.
Specialties: Strength, Mobility, and Pre/Postnatal Support
With certifications in NASM Corrective Exercise, RKC II Kettlebells, and RRCA Running Coaching, Jen blends strength and performance with injury prevention and recovery. Her coaching helps clients address imbalances, build power, and move efficiently.
She works with runners of all levels, including marathoners, using strength cycles that complement their training blocks. Instead of defaulting to high-volume endurance lifts, she focuses on max strength and power to improve performance without overloading the body. For general fitness clients, Jen uses kettlebells, functional tools, and Pilates principles to improve strength, mobility, and control.
People often seek her out for performance-focused training, kettlebell coaching, and guidance on running-related issues. She also works with anyone who wants to move better, train without pain, and build a body that lasts.
What to Expect in a Session
Jen’s sessions are structured around building strength, with adaptability built in. She pays close attention to each client’s energy and mindset, making adjustments when necessary—but always keeping strength development at the center of the session.
Her background in Pilates and group instruction makes her especially skilled at explaining complex concepts clearly. Whether she’s teaching a deep core activation or a new kettlebell movement, Jen makes it understandable and practical. Every session builds physical strength and body awareness in equal measure.
Client Highlights
Clients say that Jen listens deeply and helps them feel understood. Her runners often express how much they value her firsthand experience with the ups and downs of training. She knows what it’s like to deal with nerves before a race, lose motivation, and push through setbacks.
Jen is especially passionate about helping people accomplish things they didn’t think were possible. Whether that means completing a marathon, overcoming chronic pain, or simply sticking with a routine for the first time, she makes sure clients see their progress and feel proud of what they’ve achieved.
Request a Complimentary Personal Training Session with Jen
Looking for a coach who sees your full picture, your goals, your energy and your life outside the gym? Start with a free 1-on-1 session to experience Jen’s approach firsthand. Whether you’re building strength, training for a race, or just trying to stay consistent through a demanding season, she’s here to help.
What’s Included in Your Free Personal Training Session?
✔ One-on-one fitness consultation with an expert trainer
✔ Goal-setting session to customize your training plan
✔ Guided workout experience based on your needs
How It Works:
1️⃣ Fill out the request for a complimentary personal training session form.
2️⃣ We’ll match you with the best trainer for your needs.
3️⃣ Start your fitness journey with expert coaching.
